Marketing with Web 2.0

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers if only they knew how to do it.But first, a more basic question: What is Web 2.0, anyway?

Web 2.0 is composed of some set of tools that allow people to build social and business connections, share information, and collaborate or discuss such projects online. These includes blogs, social-networking sites, online games, other online communities, and virtual worlds. Lots of people become familiar with these tools through sites like Facebook, Wikipedia, Blogger, (where they can write their own thoughts) and through mail. A growing number of marketers are using web 2.0 tools to interact with their consumers on product development, service enhancement and promotion.

Web 2.0 tools can do what traditional advertising does: like persuade consumers to buy a company's product or services. For example the executive can write a blog about the product or the services of their company. But this kind of approach misses the point of 2.0 (even though they are blogging their products or services). Instead, companies should use these tools to get the consumers involved and inviting the consumers to participate in marketing-related activities so that they can receive feedback from the customer.

Consumers should have some incentives to share their thoughts, opinions and experiences on a company website.

One way is to make sure that consumers can use the online community is by creating a forum discussing about the different topics about the company. In this way the site ins't all about the company, it's also about the consumers. For example, a mobile company that created a community of hundreds of users to solicit their opinions and ideas about mobile. In this way they can get some ideas that might helped in to improve their product. Consumers might create also blogs about the products that they want to buy. In this case the product is advertised by the consumer.

All of us are participants in web 2.0!

Digital Marketing Research and Planning

Digital marketing is the promoting of brands using internet, mobile, and other interactive channels. We can reach our customers by using the different media channels that we have like internet, mobile phones, blogging, billboards, radio, print ads, and many more. You can also upoad videos about your product in any uploader sites like youtube.com . Some of the gadgets become a need rather than calling it as a necessity. We used it everyday by communicating or by pastime. These gadgets can be used in some form of businesses. For example if you are a load retailer then you need a mobile phone. If you are more on commercial then you need a video recorder. Lastly if you are a photographer then you need a camera. These features are fitted into one which is the mobile phone.

Mobile phones have become one of the gadgets that are carried by people wherever they go. Each mobile phone has different features depending on the model of the phone. Some phones have a built in browser, Mp3 player, camera, video, and many more. Unlike the low class mobile phones they are capable only of sending and receiving text messages and calls. Even though they have such good features, they can reach their customer by sending messages or by calling them.

Since internet is now available for most of the model of mobile phones, you can easily receive such information that might be useful for you and for others. You can check your email or your favorite sites and even chat with your love ones. Business can be very handy. You can reach your customer by just sending them an email and you can monitor your business online wherever you are. You can advertise your product through mobile blogging. You can even pay your bills through mobile phones.

In the future there will be lots of new gadgets that might be invented and some applications that are compatible in mobile phones. Everything will become possible in the business world.