introduction for e-marketing journal

Marketing with Mobile Technologies

2009-12-15T02:40:00.000-08:00

Mobile phones have become one of the gadgets that is used to market different products and services. Every mobile phones have different features like camera/video, mp3, internet, and other useful tools that helps the user to manage its products and services.

Mobile phones are easy to carry that's why it is easy to access your website of your product or services. You can easily reach your customer by calling them or through sms. You can even pay transactions via mobile, so its easy for you to check your bills.

Lastly, mobile is now a necessity, all of us has mobile phones even though its low class or high class. We used it for different purposes.

Marketing with Web 2.0

2009-11-27T18:05:00.000-08:00

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers if only they knew how to do it.But first, a more basic question: What is Web 2.0, anyway?

Web 2.0 is composed of some set of tools that allow people to build social and business connections, share information, and collaborate or discuss such projects online. These includes blogs, social-networking sites, online games, other online communities, and virtual worlds. Lots of people become familiar with these tools through sites like Facebook, Wikipedia, Blogger, (where they can write their own thoughts) and through mail. A growing number of marketers are using web 2.0 tools to interact with their consumers on product development, service enhancement and promotion.

Web 2.0 tools can do what traditional advertising does: like persuade consumers to buy a company's product or services. For example the executive can write a blog about the product or the services of their company. But this kind of approach misses the point of 2.0 (even though they are blogging their products or services). Instead, companies should use these tools to get the consumers involved and inviting the consumers to participate in marketing-related activities so that they can receive feedback from the customer.

Consumers should have some incentives to share their thoughts, opinions and experiences on a company website.

One way is to make sure that consumers can use the online community is by creating a forum discussing about the different topics about the company. In this way the site ins't all about the company, it's also about the consumers. For example, a mobile company that created a community of hundreds of users to solicit their opinions and ideas about mobile. In this way they can get some ideas that might helped in to improve their product. Consumers might create also blogs about the products that they want to buy. In this case the product is advertised by the consumer.

All of us are participants in web 2.0!

Digital Marketing Research and Planning

2009-11-13T05:16:00.000-08:00

Digital marketing is the promoting of brands using internet, mobile, and other interactive channels. We can reach our customers by using the different media channels that we have like internet, mobile phones, blogging, billboards, radio, print ads, and many more. You can also upoad videos about your product in any uploader sites like youtube.com . Some of the gadgets become a need rather than calling it as a necessity. We used it everyday by communicating or by pastime. These gadgets can be used in some form of businesses. For example if you are a load retailer then you need a mobile phone. If you are more on commercial then you need a video recorder. Lastly if you are a photographer then you need a camera. These features are fitted into one which is the mobile phone.

Mobile phones have become one of the gadgets that are carried by people wherever they go. Each mobile phone has different features depending on the model of the phone. Some phones have a built in browser, Mp3 player, camera, video, and many more. Unlike the low class mobile phones they are capable only of sending and receiving text messages and calls. Even though they have such good features, they can reach their customer by sending messages or by calling them.

Since internet is now available for most of the model of mobile phones, you can easily receive such information that might be useful for you and for others. You can check your email or your favorite sites and even chat with your love ones. Business can be very handy. You can reach your customer by just sending them an email and you can monitor your business online wherever you are. You can advertise your product through mobile blogging. You can even pay your bills through mobile phones.

In the future there will be lots of new gadgets that might be invented and some applications that are compatible in mobile phones. Everything will become possible in the business world.

Changing Buyers, Changing Marketing Practices

2009-10-16T22:11:00.000-07:00

Internet is one of the mainstream in advertising, selling, and sharing of ideas or product.You can create your own site whether it is for profit or not. There are some business terms online like E-zines, E-Commerce, E-business and many more. E-business describes the use of electronic means and platform to conduct a company's business. The advent of the Internet has greatly increased the ability of companies to conduct their business faster, more accurately over a wide range of time and space, at reduced cost, and with the ability to customize and personalize customer offerings.

Some people may ask, what is the difference between digital marketing and Internet marketing? The big difference is in the type of marketing techniques used. Internet marketing, although using the digital Internet, focuses on every means of getting information to potential customers about products and services a merchant is offering using only the Internet. Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet.

Well i think through the help of the internet, everything is possible. We can share different ideas and opinions that will help us to become successful businessman/businesswoman.

Introduction & my e-marketing journal

2009-09-19T00:33:00.000-07:00

About Myself:

Hey guys what's up! I'm Phares Jeconias Bathan. You can call me Yaz. I'm a junior student in De La Salle Canlubang and I'm taking up BSBA-E.

About my school:

Our School is located in Binan, Laguna, Philippines right across the Laguna Technopark district, where a portion of the campus is also within Santa Rosa City . The campus, which was established on 2003, was built on 55 hectares of prime property, donated by the family of the late National Artist for Architecture Leandro Locsin.

About my class:

Our class is on Saturday, 1:00-4:00 pm. We are currently making some blogs for introduction. We are discussing about Marketing Concepts that will help us to develop our skill in marketing.

Group mates Blogs:
Jem Haig's blog site
Nico Idquival's blog site
Marmie Ibay's blog site

Professor's Blog site:

Mr. Ramon Duremdes Jr